• UX Design

  • UI Design

  • Graphic Design

  • Iconography

  • Branding

  • Marketing

CLIENT:

 

BOMBAY SHIRT COMPANY

(Apparel  &  E-commerce)

The first-of-it’s-kind online custom made shirt brand in India. A startup that allows it’s users to go online and design & customize their own shirt.

TASK:

  • A more robust & responsive website that could allow users to design their custom shirts across all devices

  • Responsive & intuitive user interface for the online shirt builder to increase sales world wide

  • Develop the visual language & aesthetics of the brand to stand out & gain recognition in the market

 

A  COMPLETE

WEBSITE REDESIGN

Responsive.  Dynamic.  Visual.  Intuitive.

 

CREATING  THE

CUSTOMIZATION  UI

The customization UI for the online shirt builder gives users the freedom to select & modify every intricate aspect of a shirt to their liking. From the collar to the cuffs, from the fabric to the color of the stitching thread. The user can design the shirt and see the changes happen in real-time on a 3D render. The responsive design lets a user from anywhere, on any device, have the experience of customizing a shirt in an intuitive, simple & enjoyable way.

 

THE

ICONOGRAPHY

A fresh set of over 70 new icons were created to

represent the elements of a shirt & available customizing options.

Rich, responsive icons, that render perfectly across any screen.


The new iconography was developed to enhance the user experience

on the shirt customization UI and simplify it's use-ability.

The utility of the icons went beyond digital displays,

allowing them to be used in print to support sales, production & operations.

 

THE  IN-STORE

SHIRT BUILDER

A bold concept who’s success was based entirely on a smart user interface that delivers a brand-building user experience.
The Shirt Builder allows shoppers to design a custom shirt entirely on their own, on a large screen, at the store.

And with the in-built augmented reality function the user can try on the customized shirt.

 

THE

OTHERS

  SHIRT LABEL